The feed is crowded. We make brands worth stopping for.
Text Origins runs social media for some of Sri Lanka's biggest brands, and fixes the brand behind it: positioning, identity, customer touchpoints and the systems a business needs to grow. One team, one business goal.
Three ways we help a brand grow.
Social media is where we're known. Brand correction is what makes it work. Digital foundations are how new businesses get started.
Social media & content
Strategy, creative, video, podcast studio, presenters, organic and paid media for leading Sri Lankan brands.
02 · FOUNDATIONBrand correction
Brand audit and competitor analysis, then we fix positioning, identity, customer touchpoints, infrastructure and processes.
03 · ORIGINDigital foundations for startups
With Cyclomax International: POS, e-commerce, website, SMS and social, set up as one system from day one.
Content is everywhere. Distinction is rare.
Anyone can post. Building a brand people notice, remember and act on takes strategy, experience, data and real production craft.
Strategy first
We agree the business goal before we plan a single post.
Led by data
What performed last cycle shapes what we make next.
Made in-house
Design, video, presenters and a podcast studio, all under one roof.
Connected growth
Social, web, search and CRM working together.
We build social assets, not just posts.
One strong idea can become a whole set of content, adapted to each platform, audience and business goal.
Brand Creatives
Static posts, carousels, infographics and campaign assets that look unmistakably like your brand.
Reels & Shorts
Fast, platform-native stories that still say something.
Presenter Content
Professional on-camera talent for explainers and campaigns.
Podcast & Long-form
Turn what your team knows into a library of reusable media.
Video Production
From concept to final edit, with motion graphics and versions cut for each platform.
Paid Ad Creatives
Several angles for each ad, built to test and improve.
Thought Leadership
Give the brand something worth saying.
FACEBOOK FOLLOWER REACH · relative to the leader
Sample data, anonymised. Built from Facebook, Google Review and cross-platform footprint data.
We fix the brand, not just the feed.
Before we post anything, we run a digital awareness diagnosis against your real competitors: followers, reviews, posting activity and platform footprint. Then we audit the brand itself and correct what's broken, in priority order, before we amplify it.
We don't start with "What should we post this week?"
We start with the business goal, the audience, your positioning and the competition. We only plan content once those decisions are made.
Business goal
Awareness, leads, sales, trust, recruitment: always something we can measure.
Who matters
Segments, intent, pain points, behaviour and platform context.
What to say
Why the brand is relevant, different and worth remembering.
How to stand apart
Understand the category before adding more noise to it.
How to express it
Format, visual direction, hook, presenter, story and CTA.
Where it goes
Organic, paid, website, search, email and CRM.
What happened
Attention, engagement, leads, conversions and lead quality.
What changes next
What we learn improves the next content cycle.
AI gives everyone tools. Experience is the advantage.
AI can write captions, templates can make designs and phones can shoot great video. What makes the difference is knowing what's worth making, why it matters and how it supports the brand.
- Choose the right idea. Not every trend, format or message deserves your brand's attention.
- Read the market. What competitors do, where the category is crowded and where the gaps are all shape the strategy.
- Know when to change. Performance data and creative fatigue tell us when the approach needs to move on.
Example dashboard. Every review answers three questions: what happened, why, and what changes next.
One strategy. A whole team of specialists.
Social media isn't just a design job anymore. We bring the specialists together under one direction, so you don't have to coordinate separate designers, videographers, media buyers and analysts yourself.
Meet the studio →- 01Strategy & creative direction
- 02Brand & competitor analysis
- 03Competitor intelligence
- 04Graphic design
- 05Video & editing
- 06Presenters & hosts
- 07Podcast studio
- 08Paid media & distribution
Turn your expertise into media.
With a podcast studio, presenters, creative direction and post-production, we help brands become publishers, not just advertisers.
Planning
Concept, format, episode themes, guests and a production calendar.
Production
Recording, lighting, audio, multi-camera video and presentation support.
Presenters & hosts
Professional on-camera talent when the brand needs someone out front.
One recording, many assets
Every long recording becomes shorts, reels, quotes, articles and posts.
Great creative still needs the right distribution.
Build presence & trust
Keep the brand valuable to its audience before, during and after campaigns.
- Content calendars & publishing
- Versions made for each platform
- Community & comment management
- Thought leadership & educational content
Grow reach & conversions
We plan, target, test and optimise campaigns on Meta, Google, YouTube, TikTok and LinkedIn.
- Awareness, traffic, lead & conversion campaigns
- Retargeting & audience segmentation
- Creative testing & variations
- Budget & performance optimisation
One brand. Different platforms.
We don't copy the same post everywhere. The brand stays consistent while the execution changes to fit how people use each platform.
Visual storytelling, Reels, carousels and discovery.
Community, reach, campaigns and customer conversations.
B2B expertise, employer brand and thought leadership.
TikTok & YouTube
Short-form discovery plus longer, deeper video.
Every business has an origin. Start yours properly.
Text Origins is where new brands begin. With our partner Cyclomax International we set up the essentials to launch, as one connected system: brand, point of sale, online store, website, SMS channel and social presence.
Identity & positioning
Logo, visuals, voice and the templates you'll use daily.
POS & e-commerce
Counter and online store on the same stock.
Website
Fast, search-ready and built to capture enquiries.
SMS & social
Branded messages and a launch that finds your first customers.
Likes aren't the business goal.
The metric should match the goal. Reach, retention, leads and conversions each need their own measures, and every cycle feeds the next.
What happened?
Performance, audience behaviour, campaign response and business results.
Why did it happen?
Creative, targeting, timing, fatigue, audience or market factors.
What changes next?
The practical decision that improves the next content cycle.
Where we started: branded SMS.
Text Origins began as an SMS gateway, and we still run it. Send bulk, scheduled and OTP messages under your own brand name, with direct links to every Sri Lankan mobile network.
Ready to create content with a reason?
Build a social presence driven by strategy, data, creative direction and professional production, not just another monthly posting calendar.